7 Types of Corporate Videos: Which One Does Your Business Need?
Discover the 7 essential types of corporate videos - from brand films to recruitment videos. Learn which format fits your goals and budget in this 2026 guide.
Raber Sadiq
Founder & Creative Director, Interfilm Productions
Corporate video is no longer a luxury - it is a fundamental part of how businesses communicate with customers, partners, and employees. But with so many formats available, how do you know which type of corporate video is right for your business? In this guide, we break down the seven most effective types of corporate video, when to use each one, and what to expect in terms of production scope and investment.
91% of consumers want to see more online video content from brands
Source: Wyzowl Video Marketing Statistics (2024)
The demand for video content is not slowing down. Businesses that invest in the right types of video gain a significant competitive advantage.
1. Brand Film
What It Is
A brand film is a cinematic piece that tells your company's story - your mission, values, culture, and vision. It is not a sales video. Instead, it builds emotional connection with your audience and positions your brand in their minds. A well-crafted brand film is often the centrepiece of a company's video strategy, used on the homepage, at events, in presentations, and across social media.
When You Need It
A brand film is essential when you are launching a new company or rebrand, entering a new market, or want to differentiate yourself from competitors. It is also valuable when you need a single, versatile piece of content that can represent your business across multiple channels and contexts.
Typical Investment
Brand films typically range from DKK 40,000 to DKK 100,000, depending on scope, locations, and post-production complexity. At Interfilm Productions, we approach brand films with the same cinematic quality we bring to our documentary and commercial work.
2. Product Demo Video
What It Is
A product demo video shows your product or service in action. It explains what it does, how it works, and why it matters - all in a clear, engaging format. Product demos are particularly effective for software companies, tech products, and any business where the value proposition benefits from visual explanation.
When You Need It
Product demos are critical for product launches, sales enablement, website conversion, and trade shows. If your sales team is repeatedly explaining the same features in meetings, a product demo video can do that work at scale - on your website, in email campaigns, and on social media.
Typical Investment
Product demo videos typically cost between DKK 20,000 and DKK 50,000. Simple screen recordings with voiceover are at the lower end, while fully produced demos with live-action footage, motion graphics, and professional narration are at the higher end.
3. Employee Testimonial Video
Behind the Scenes
What It Is
An employee testimonial video features your team members sharing their genuine experiences of working at your company. These videos are powerful because they offer an authentic, human perspective that polished marketing copy cannot replicate. They show real people in real environments, creating trust with potential employees and customers alike.
When You Need It
Employee testimonials are essential for recruitment and employer branding. They are also effective for building trust with B2B clients who want to understand the team behind the company. Use them on your careers page, LinkedIn, job postings, and company culture sections of your website.
Typical Investment
Employee testimonial videos are among the most cost-effective corporate videos, typically ranging from DKK 15,000 to DKK 30,000 for a set of 2-4 individual testimonials filmed in a single shoot day.
4. Training and Onboarding Video
What It Is
Training videos are instructional content designed to educate employees on processes, policies, software, safety procedures, or best practices. They replace or supplement in-person training sessions, ensuring consistent messaging across your organisation. Onboarding videos welcome new hires and introduce them to company culture, tools, and expectations.
When You Need It
If your company is growing, operating across multiple locations, or frequently onboarding new team members, training videos save significant time and ensure consistency. They are particularly valuable for industries with compliance requirements, safety protocols, or complex processes.
Typical Investment
Training and onboarding videos typically cost between DKK 20,000 and DKK 60,000 per module, depending on complexity, animation requirements, and length. Series packages offer better per-unit pricing.
5. Recruitment Video
What It Is
A recruitment video goes beyond a job listing to show potential candidates what it is actually like to work at your company. It combines interviews with employees, footage of the workplace and culture, and messaging about your employer value proposition. The best recruitment videos are honest and energetic - they attract candidates who are genuinely a good fit for your culture.
When You Need It
In Denmark's competitive labour market, a strong recruitment video can be the deciding factor for top talent choosing between multiple offers. It is especially important for companies in tech, professional services, and creative industries where culture and workplace environment are key differentiators.
Typical Investment
Recruitment videos typically cost between DKK 25,000 and DKK 60,000. This usually includes interviews with 3-5 employees, b-roll footage of the workplace, and professional editing with music and graphics.
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6. Event Highlight Video
What It Is
An event highlight video captures the energy, key moments, and atmosphere of a corporate event, conference, product launch, or company celebration. It condenses hours of event footage into a dynamic 2-4 minute video that can be shared on social media, used for future event promotion, and archived for internal purposes.
When You Need It
If you are hosting conferences, seminars, product launches, team-building events, or annual celebrations, an event highlight video extends the reach and lifespan of your event far beyond the day itself. It also provides content for your social media channels and marketing materials throughout the year.
Typical Investment
Event highlight videos typically cost between DKK 20,000 and DKK 50,000, depending on event duration, number of cameras, and editing complexity. Multi-day events or events requiring live streaming capabilities will be at the higher end.
7. CSR and Sustainability Video
What It Is
A CSR (Corporate Social Responsibility) video communicates your company's commitment to sustainability, community engagement, diversity, or environmental responsibility. These videos are increasingly important as consumers, investors, and employees expect companies to demonstrate genuine social and environmental values.
When You Need It
CSR videos are valuable for annual reports, ESG communications, stakeholder presentations, and public-facing campaigns. They are particularly important for companies in industries with significant environmental impact, those pursuing B Corp certification, or businesses that want to attract socially conscious customers and employees.
Typical Investment
CSR videos typically range from DKK 30,000 to DKK 80,000. Documentary-style CSR films with on-location shooting and interviews tend to be the most impactful - and worth the investment.
Comparison: All 7 Types at a Glance
| Type | Best For | Typical Budget (DKK) | Typical Length |
|---|---|---|---|
| Brand Film | Brand awareness, positioning | 40,000 - 100,000 | 2-4 minutes |
| Product Demo | Sales, website conversion | 20,000 - 50,000 | 30-90 seconds |
| Employee Testimonial | Recruitment, trust building | 15,000 - 30,000 | 1-3 minutes |
| Training / Onboarding | Internal education, compliance | 20,000 - 60,000 | 3-10 minutes |
| Recruitment Video | Talent attraction | 25,000 - 60,000 | 2-3 minutes |
| Event Highlight | Event promotion, social media | 20,000 - 50,000 | 2-4 minutes |
| CSR / Sustainability | Stakeholders, ESG reporting | 30,000 - 80,000 | 2-5 minutes |
How to Choose the Right Type for Your Business
The right type of corporate video depends on your business objectives. Start by asking yourself: what do I want this video to achieve? If you are trying to build brand awareness, a brand film is your best investment. If you need to close more sales, a product demo video will have the most direct impact. For recruitment, combine employee testimonials with a recruitment video for a comprehensive employer branding package.
Many businesses benefit from a combination of video types. A common starting point is a brand film supported by a set of employee testimonials and a product demo - this gives you content for your website, social media, and sales materials. We help our clients develop a video strategy that prioritises the most impactful content first and builds from there.
“The best corporate videos do not feel corporate. They feel human, honest, and relevant.”
— Raber Sadiq, Creative Director, Interfilm Productions
Conclusion
Which type of corporate video has the best ROI?
It depends on your goals. For brand awareness, brand films deliver long-term value. For immediate sales impact, product demo videos typically have the highest direct ROI. Employee testimonials offer excellent value per DKK spent for recruitment purposes.
Can I combine multiple video types in one production?
Absolutely. This is one of the most cost-effective approaches. For example, during a single shoot day we can film a brand film, employee testimonials, and b-roll for social media content - significantly reducing per-video costs.
About the author
Raber Sadiq
Founder & Creative Director — Interfilm Productions
Raber Sadiq is the founder and Creative Director of Interfilm Productions — a Copenhagen and Aalborg-based production company with 16+ years of experience producing brand films, documentaries, drone footage, and photography for clients including National Geographic, Disney+, Sony Music, and hundreds of businesses.